Home > Uncategorized > Five tips to keep you competitive in a competitive market, whether it’s in your area of work or in your business……..

Five tips to keep you competitive in a competitive market, whether it’s in your area of work or in your business……..

Five Easy Tips, with lots of benefits, for YOU……

1. Understand your market:

By understanding your market you can better target your marketing resources. Define your market. If you sell, for example, cosmetics then you could say that all women are your market. But by understanding where your product falls into the market, ie high or low priced, etc, you can then target your efforts.

2.  Don’t use a scatter gun approach to find your next client:

For example spend $750 on a postal flyer or $750 on expenses meeting new customers at Network functions? Find and target your next customer in a timely cost effective manner. Resources are precious both in time and money terms.

3. Think outside the box:

Don’t just rely on traditional forms of attracting customers. Just putting a sticker on your car door isn’t going to cut it. Try teaming up with other companies that compliment your product and services. Pool resources and market together.

4. Your brand must run through your company:

Consistency is the key. Ensuring your band runs through your company will show your customer that you are in control and offer a consistent, quality product or service. Just take a look at McDonalds, for example.

5. Staff are on Board:

Empower your staff, they represent you and most importantly the company. Are they presenting both in a good light? They need you to guide them in presenting the company in the right way. Training, training, training.

It’s not a huge jump for you to translate this to your current job if you’re not currently in business. Have a look…

  1. Understand who your customer is. Find out what makes them tick to give you a better understanding of them. You’ll also be able to communicate with them better.
  2. Use your time wisely. Target, target, target. Think before you act, is this a good use of my time?
  3. Look outside of what you do to speak with your customers. In a sales role try something different, say outside of normal work hours get together in something that you both may enjoy.
  4. Get with the program. Let the company’s brand run through you to. Your customers will thank you for being part of a consistent performing, quality organization.
  5. Are you representing your company well? If you are you’ll feel the benefits both from the company and clients. You’ll be appreciated and if you’re not, tell your employer or find one that will appreciate you.

You are your own business and if you choose to excel in everything you do, even at the moment if it’s for someone else’s company, ultimately you will benefit. In terms of being noticed, financial rewards and personally knowing that you made a difference to someone.

I hope that this doesn’t sound like a campaign to get everyone obediently to obey their employees, its not, you need to be appreciated as an employee who cares. I just want to show that most of the business and marketing education, conversations, literature, etc out there is relevant to you being in work.

Being at the peak of your game at work will ultimately benefit ….You. People will notice You.

Thanks again for reading, your time is appreciated and all your comments are gratefully received. Thanks, Tim

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