Archive

Posts Tagged ‘Investment’

Got the Passion for what you do?

September 14, 2010 2 comments

As Anita Roderick, founder of the Body Shop, coined “Passion Persuades”. Very handy if you’re in a sales role or own your own business.

All the books you’ve read, all the training you’ve had, all the seminars you’ve been to count for nothing, nothing at all if you can’t convey the passion for what you do.

You can kid some of the people some of the time, but not all of the people all of the time.

Ever looked at who the standout exceptional people are? The ones who are top of their game in their profession or field. What’s the difference, why are they there, why them?

What’s the extra ingredient?

I’m going to suggest that the extra magic ingredient is ….Passion.

Sure they may have a little natural talent, have a lot of experience, or attended a lot of seminars and so on. But the difference is the true deep belief in what they are doing that shines through and gives them that edge, makes them standout.

How to find the Passion in what you do

Here’s the tuff one. How do I find passion in what I do, especially if it’s something that’s hard to get passionate about?

Let’s take something like….car insurance. Can’t get too worked up about that can you, or maybe you can??

Well instead of think about the product, although you can always find benefits to selling most products, try thinking about yourself and the interaction with the customer.

Take this opportunity to just focus on the customer. How can I do my best and produce a great result for my customer and at the sametime gain personal satisfaction in helping someone get what they want or need.

That’s just one way, another is to get passionate about the product or service. Look at it from another angle.

Take the car insurance one again. You aren’t selling insurance for customer’s cars; you’re selling peace of mind and security. Peace of mind that if anything where to happen to you or your car, you are fully covered for any losses.

So a slight shift in the perception of what you do maybe all that’s required to ignite your passion for what you do.

I hope this has been food for thought and will help you find your Passion.

Thanks for reading, Tim.

Marketing, a rewarding investment

August 16, 2010 1 comment

Marketing is an investment not an expense:

Surely not! Marketing is an expense! …. Well yes …but NO. I will explain.

Let’s have a look at an expense. Paper clips, yes let’s buy paper clips as an example. Great invention, keeps everything tidy but beyond this does it give your business a return? Does it create sales on its own? Well, no it doesn’t.

Ok let’s try something bigger, more essential, a whole department, say accounts or operations. Yep both essential to the business, you can’t get paid if you don’t raise and invoice and collect in the money, or if you don’t deliver the goods on time.

But, all of the above are expenses. They’re costs of doing business.

I hear you cry…”placing an add is a cost”, “running a direct mailing campaign is a cost”. Yes true, but totally different.

A different mind set needs to be formed about these “expenses”. The Marketing “expense” creates new customers, without which we have no turnover for our accounts to bill for, or any products for our operations to deliver.

Therefore we are left with no other conclusion, Marketing is an investment. One that has a measurable return.

Don’t agree or have more to add?

Thanks again for your valuable time, Tim