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Posts Tagged ‘Product’

Aren’t there enough P’s in Business?

December 19, 2010 4 comments

The most important 3 P’s you’ll need in business….

Normally we refer to P’s in business in connection with just marketing, the 5 P’s or 7 P’s. But I’d like to suggest that if you’re in business or about to dip your toe into the business ownership world, then you’ll need all of  these 3 P’s of business.

Over the coming weeks I’ll let you in on what I consider these important 3 P’s in business are.

So what’s the first one?

First of the three P’s is……… Preparation – the first and most vital of the extra 3 P’s in business.
It’s been said by many people over the ages that preparation is the key to success.

In fact I would venture to say that many great writings over the years, in relation to winning, business, personal development and so on, all discuss the importance of preparation. From Sun Tzu’s The Art of War to Napoleon hills Think and Grow Rich, they’re all centered around preparation, know your enemy, do your preparation, know you’re self, preparation for become successful. And so on.

Preparation is vital to start any journey, particularly one into business. You need to be prepared in different ways.

● Have a plan, a road map of where you want to go, how big or small do you want your business to be, what do you want it to evolve into? Also allowing a little flexibility in this, as opportunities may arise, on along the way and lead you along a different path.

● Financially. Be prepared, have the right funding in place for your venture and a bit more for those unforeseen events.

● Mentally. Being prepared mentally to execute your business plan and to stick with it, even in the dark days. Mental toughness.

….and this is just the tip of the iceberg.

Preparation isn’t limited to just starting out in business, it’s an ongoing process, and so it should be.

One way to do this is through possessing an open mind, in terms of being open to learning. Listening, reading and being teachable are all essential and part of being prepared in business.

I’ll blog the next P in business soon….

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What are some of the most profitable words used today?

September 6, 2010 2 comments

Do you want fries with that?

Are some of the most profitable words in history. Those six little      words are responsible for millions of dollars in revenue each year for McDonald’s.

Okay it’s not the words that are relevant to you, I think your customers maybe a little surprised if you offered fries with their purchase, or maybe not, if you’re in that industry. It’s the action, the intent, the fact that they’ve asked.

What do I mean?

It’s asking for the up sell, which leads to the increase in sales, the moving of more product and the increase in profits.

McDonalds, as with many others, have successfully mastered the art of asking for the up sell. The “super size”, the “do you want fries with that”, as I’ve said, it’s delivered them many millions in increased revenue and profits, by just asking for it.

Are you using the up sell to increase profits?

This simple but highly effective tactic can be used to increase turnover and profits dramatically in a short space of time.

It can be as simple, as I was reminded with my coffee order the other day and no it wasn’t from McDonalds, as being reminded that you have an add-on product available, in my case it was a muffin.

That simple add-on of a muffin took the sale from $3 to $7.50, over double my initial intended purchase price! But it was relevant and asked for at the right time, at point of sale.

In this case these are small numbers, but doing this consistently, without sounding like McDonalds, will lead to higher turnover and increased profits.

Don’t have fries to up sell?

This tactic to drive sales and profits isn’t just restricted to the fast food outlets or café’s. Most businesses have or could have an add-on product. Here’s a few quick examples:

  • Mortgage broker – would you like insurance with that, life or income protection? (this can be sold via an affiliate with commission paid to you for referrals).
  • Air conditioner / white goods / TV and so on purchase – would you like a maintenance plan with that?
  • For an extra $5 per month we can offer you a higher spec product / plan / service.

The list can be endless but gives you an idea. Just stop think about what you do or offer and what you can add to it that’s complimentary. Think about how you can effectively introduce it to your customer at the point of sale. But don’t make it sound like McDonalds!

Look for things that will benefit the customer, not what would just benefit you.

Thanks for reading and I hope you enjoyed this post, and I always look forward to your comments.

Thanks, Tim.

Don’t miss your target customer……

August 31, 2010 2 comments

Don’t miss your target customer……

Who’s your customer? Do you know? Do you really know?

It’s a question that begs an answer.

It’s so easy to be in business or to start a business and be blissfully unaware who your ideal customer really is.

So how do we establish who our ideal customer really is?

Lets find out

Well firstly we need to start with ourselves and our own business. What do we have to offer? What’s our product or service? Try and understand exactly what you are really offering.

Next we want to look at groups who maybe interested in what we have to offer.

Refine

Then try and refine these groups down. Do you want all these groups as your customers?

For example. A company that produces a high quality deli counter product may have supermarkets as one of its target customers, but do they want to be involved with them? Will it lead to lower margins, longer payment terms and less control of their product?

Really spend some time in defining who your ideal customer is. The more clarity you have over this the easier it will be to market to them.

Clarity

The clarity you have about your ideal customer will allow you to build a marketing plan focused around them rather than a non targeted, scatter gun approach. This will in turn make the marketing you do more cost effective and efficient. Ultimately it will deliver to you your ideal customer making you more fulfilled in your work and more profitable.

I hope this blog gets you thinking a little. It’s never to late to redefine your ideal customer and change the way you market to them.

Thanks for your time, Tim