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Don’t miss your target customer……

August 31, 2010 2 comments

Don’t miss your target customer……

Who’s your customer? Do you know? Do you really know?

It’s a question that begs an answer.

It’s so easy to be in business or to start a business and be blissfully unaware who your ideal customer really is.

So how do we establish who our ideal customer really is?

Lets find out

Well firstly we need to start with ourselves and our own business. What do we have to offer? What’s our product or service? Try and understand exactly what you are really offering.

Next we want to look at groups who maybe interested in what we have to offer.

Refine

Then try and refine these groups down. Do you want all these groups as your customers?

For example. A company that produces a high quality deli counter product may have supermarkets as one of its target customers, but do they want to be involved with them? Will it lead to lower margins, longer payment terms and less control of their product?

Really spend some time in defining who your ideal customer is. The more clarity you have over this the easier it will be to market to them.

Clarity

The clarity you have about your ideal customer will allow you to build a marketing plan focused around them rather than a non targeted, scatter gun approach. This will in turn make the marketing you do more cost effective and efficient. Ultimately it will deliver to you your ideal customer making you more fulfilled in your work and more profitable.

I hope this blog gets you thinking a little. It’s never to late to redefine your ideal customer and change the way you market to them.

Thanks for your time, Tim

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